Web Design
My favorite projects have allowed me to see new landing pages through from conception to completion. I have ample experience brainstorming, designing low- and high-fidelity mockups, collaborating with engineers, and fully coding landing pages using HTML and CSS. I have also worked to make design systems more efficient by templatizing landing pages and creating snippets of code to promote faster, more universal changes. I’m always looking for new ways to be mobile-first and create an exceptional user experience.
FindMine, Inc. Website Redesign
FindMine’s website received a significant update in 2024 as part of the brand elevation. The rebranded website features vibrant colors that create an engaging and energetic atmosphere while maintaining accessibility standards with high contrast for readability. Incorporating stakeholder feedback, the site uses clear, concise copy with a confident yet lighthearted tone, resulting in a 12% increase in page views and 9% increase in average engagement.
Series of mobile mockups for Assurance IQ lead generation sites, highlighting mobile-first strategies for web design
Mockup of shopping website for FindMine demonstration purposes, including custom widgets
Landing page designs for MedicarePlan.com, advertising Medicare Advantage Plans for Medicare beneficiaries on desktop and mobile
Redesigned U65 Health shopper landing page for HealthInsurance.net, highlighting plans that cover essential benefits and increasing conversions by 18% with a 29% increase in conversion value per cost
Redesigned U65 Health shopper landing page for HealthInsurance.net, highlighting plans that offer dental coverage and benefits, which increased conversions by 35%
Landing page design exploration for Assurance IQ agent sites, including competitor analysis, brand inspiration, and data visualization
Redesigned Assurance IQ life insurance agent landing page with updated imagery and benefits callouts, resulting in a 10% increase in conversions
Assurance IQ Wireframes
Visual representation of the Assurance IQ agent journey to guide landing page decisions, followed by wireframes showcasing updated testimonials and value propositions. These mockups explore various ways to display benefit icons, sign-up processes, testimonials, and FAQs. Overall, the redesign of the Assurance IQ Medicare agent landing page enhances user experience through visual updates and a more intuitive CTA modal. On the referral page, iterations led to a 3-4x increase in referral app submissions.