Emails + Lifecycle Marketing
With FindMine Inc., I designed monthly newsletters and mini newsletters for clients, prospective customers, and external vendors in HubSpot. I also have experience building cohesive customer journeys through branded emails with Assurance IQ. While collaborating with both the Lifecycle and Partnerships, I designed a variety of email campaigns for existing and prospective shoppers in the Health, Life, and Medicare space.
Examples of monthly "FindMine in Focus" mini newsletter, highlighting product updates and features published in the first half of every month
Two editions of FindMine Monthly (distinguished from mini newsletter by color palette, length, and inclusion of retail quiz and calendar features)
Cobranded Assurance IQ partnerships emails for Flossy, Assurance Wireless, and Wealth.com audiences, designed to bridge the gap visually between two brands
Assurance IQ branded emails for U65 Health shoppers aging into Medicare, designed to bridge the gap visually between the pre-2024 brand and the redesigned 2024 brand guidelines
Remarketing template for Mortgage.net emails, proving to be the top performing template with a 21.49% CTOR and leading to 565 closed loans
Mockups of Assurance IQ U65 Health onboarding emails for shoppers, announcing the start of the Open Enrollment Period and providing status updates for customers enrolling
Emails for Assurance IQ Medicare shoppers, providing important information about the Medicare Annual Enrollment Period and benefits of enrolling in a Medicare Advantage Plan for 2024. Medicare reminder emails, when combined with other lifecycle outreach, increased policy retention by 12% and creating millions of dollars in customer LTV.
Assurance IQ emails for Affordable Care Act (ACA) healthcare policyholders, providing information and resources to reengage shoppers with the brand